TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 0470056233
U1  - 658.8 
PY  - 2008///
CY  - Hoboken
PB  - John Wiley
KW  - Strategic management
KW  - Marketing-Management
N1  - PB; Includes bibliography and index
ER  -