Tull, Donald S. <br/><br/>
Marketing research  : measurement and method; a text with cases 
Donald S. Tull and Del I. Hawkins 
 - 2nd ed. 
 - New York:  Macmillan,  1980. 
 - xvii,796p. 
<br/><br/> hb 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0024217603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.835  / TUM