Arnould, Eric J. <br/><br/>
Consumers 
Eric J. Arnould, Linda L. Price and George M. Zinkhan 
 - Boston:  McGraw-Hill,  2002. 
 - xviii, 750p. 
<br/><br/> HB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256133603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior-United States
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ARC