TY - GEN AU - Mohammed, Rafi A. (jt. auth) AU - Fisher, Robert J. (jt. auth) AU - Jaworski, Bernard J. (jt. auth) AU - Paddison, Gordon J. (jt. auth) TI - Internet marketing: : building advantage in the networked economy SN - 0072538422 U1 - 658.84 PY - 2004/// CY - Boston PB - McGraw-Hill KW - Internet marketing N1 - PB; Includes bibliography and index ER -