Tull, Donald S. <br/><br/>
Marketing research  : measurement and method 
Donald S. Tull and Del I. Hawkins 
 - 5th 
 - New york  Macmillan publishing company  1993 
 - xxiv, 836p 
<br/><br/><br/>ENG 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.835  / TUM