Pereault, William D Essentials of marketing A Global-Managerial Approach Perreault,william D. ,MCarthy, E. Jerome - 10th - Homewood, Illinois: Irwin, 1985. - xI,638 p ENG ISBN: 0256033013 Subjects--Topical Terms: Marketting Dewey Class. No.: 658.8 / PEE