TY  - BOOK
AU  - McCarthy, E.Jerome
AU  - Grashof, John F.
AU  - Brogowicz, Andrew A.
TI  - Readings and cases in basic marketing 
SN  - 0256031312
U1  - 658.8 
PY  - 1987///
CY  - Homewood
PB  -  Irwin
KW  - Marketing
ER  -