Percy, Larry  <br/><br/>
Strategic integrated marketing communications  
Larry Percy 
 - 3rd ed.  
 - New York:   Routledge,   2018. 
 - xiv, 305p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781138058323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing <br/>Strategic planning 
<br/><br/><label>Dewey Class. No.: </label>658.802  / PES