Lerman, Dawn <br/><br/>
The language of branding   : theory, strategies, and tactics  
Dawn Lerman, Robewrt J. Morais, and David Luna  
 - New York:   Routledge,   2018. 
 - x, 160p.  
<br/><br/><label>ISBN: </label>9780415806749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (marketing)<br/>Advertizing-Language <br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEL