Kotler, Philip <br/><br/>
Marketing management  : analysis planning and control 
Philip Kotler  
 - 2nd ed. 
 - New Jersey:  Prentice-Hall,  1972. 
 - xviii, 885p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0135573890 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM