Roman, Kenneth <br/><br/>
How to advertise  :what works, what doesn't-and why 
Kenneth Roman and Jane Mass 
 - 3rd ed. 
 - New Delhi:  Kogan Page,  2003. 
 -  xxi,218p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0749442336 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROH