Martineau, pierre <br/><br/>
Motivation in advertising 
Pierre Martineau 
 - New York:  McGraw-Hill,  1971. 
 -  xi, 210p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Psychological principle
<br/><br/><label>Dewey Class. No.: </label>659.1  / MAM