Converse, Paul <br/><br/>
Elements of marketing 
Paul Converse, Harvey W. Huegy and Robert V. Mitchell 
 - 7th ed. 
 - New Jersey:  Prentice-Hall,  1965. 
 -  xv, 710p. 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / COE