Fifield, Paul <br/><br/>
Strategic Marketing management 1999-2000  :planning and control, Analysis and decision 
Paul Fifield 
 - Oxford:  Butter worth,  1999. 
 -  xviii, 326p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750643595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIS