Ellwood, Iain.

Wonder woman :marketing secrets for the trillion dollar customer Iain Ellwood. - New York: Palgrave Macmillan, 2008. - 256 p.

Hardcover.

0230201601 9780230201606


Gender Psychology.
Marketing Management.
Business & Economics.
Business / Economics / Finance.
Business/Economics.
Business & Economics / Marketing / General.
Marketing - General.
Gender Studies.
Market segmentation.
Target marketing.
Women consumers.
Sales & Marketing.

658.8 / ELW