Bowersox, Donald J <br/><br/>
Strategic marketing channel management 
Donald J. Bowersox and M. Bixby Cooper 
 - New York:  McGraw-Hill,  1992. 
 -  xix, 488p. 
<br/><br/> includes index and bibliography 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOS