Bovee, Courtland L. <br/><br/>
Marketing 

 - New York:  McGraw-Hill,  1992. 
 -  xxxi, 761p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0070067341 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOM