Robin, Donald P. <br/><br/>
Marketing  : basic concepts for decision making 
Donald P. Robin 
 - New York:  Harper & Row,  1978. 
 - xvi,  430p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0063878496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.8  / ROM