McDonald, Macolm H B <br/><br/>
Retail marketing plans  how to prepare them how to use him 
Malcolm H. B. McDonald and Christopher C.S.Tideman 
 - Oxford:  Butterworth-Heinemann,  1993. 
 -  xi, 338p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750620218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCR