TY  - BOOK
AU  - McDonald, Macolm H B
AU  - Tideman, Christophr C. S.(jt. auth)
TI  - Retail marketing plans: how to prepare them how to use him
SN  - 0750620218
U1  - 658.8 
PY  - 1993///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
N1  - Includes index
ER  -