TY  - BOOK
AU  - Gilligan, Colin
AU  - Crowther, Geoffrey (jt. auth)
TI  - Advertising management
SN  - 0860036006
U1  - 659.1 
PY  - 1976///
CY  - Oxford
PB  - Philip Allen
KW  - Marketing
KW  - Marketing management
N1  - PB; Includes bibliography and index
ER  -