Readings in basic marketing  Marketing 
edited by E.jerome McCarthy 
 - 3rd 
 - Homewood:  Richard D. Irwin,  1981. 
 -  ix, 407p. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256025355m 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA