White, Roderick <br/><br/>
Advertising:  what it is and how to do it 
Roderick White 
 - 2nd 
 - London:  McGraw-Hill,  1988. 
 -  xi, 223p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>00770707711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / WHA