McCarthy, E. Jerome <br/><br/>
Essentials of marketing 
E. Jerome McCarthy 
 - 5th ed. 
 - Boston:  Irwin,  1991. 
 -  xvii, 526p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256093237 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCE