Kotabe, Masaaki <br/><br/>
Global marketing management 
Masaaki Kotabe and Kristiaan Helsen 
 - 5th ed. 
 - New jersey:  John Wiley & Sons,  2011. 
 - 717p. 
<br/><br/><label>ISBN: </label>9780470505748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOG