Walker, Orville C <br/><br/>
Marketing strategy  : a decission focused approach 
Orville C. Walker, John W. Mullins, Harper, W. Boyed and Jean-Claude Larreche 
 - 5th 
 - Boston:  McGraw-Hill'  2006. 
 - xx,346p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071116745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR