Totten, John C. <br/><br/>
Analyzing sales promotion  : how to profit from the power of promotion marketing 
John C. Totten and Martin P. Block 
 - New Delhi:  Vision Books,  1995. 
 - xiii, 226p. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>817094189X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management 
<br/><br/><label>Dewey Class. No.: </label>658.82  / TOA