Guiltinan, Joseph P. <br/><br/>
Marketing management  : Strategies and programs 
Joseph P. Guiltinan and Gordon W.Paul. 
 - New York:  McGraw-Hill,  1982. 
 -  412p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0070489203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM