TY  - BOOK
AU  - Guiltinan, Joseph P.
AU  - W.Paul, Gordon.
TI  - Marketing management: : Strategies and programs
SN  - 0070489203
U1  - 658.8 
PY  - 1982///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing management
N1  - Includes index
ER  -