Smith, P. R. <br/><br/>
Marketing commmunications  : an integrated approach 

 - 2nd ed. 
 - London:  Kogan Page,  1999. 
 - xvi, 602p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0749226993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management
<br/><br/><label>Dewey Class. No.: </label>658.82  / SMM