Jr., E. Jerome McCarthy William D. Perre. <br/><br/>
Applications in basic marketing :  clippings from the popular business press 2005-2006 edition / 
E. Jerome McCarthy William D. Perre Jr. 
 - Boston :  McGraw-Hill/Irwin,  2005. 
 - 215 p. ; 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>0072864710 (paperback) 9780072864717 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEA