Kerin, Roger A. <br/><br/>
Marketing 
Roger A. Kerin...et.al. 
 - 8th 
 - New York  McGraw-Hill  2006 
 -  xlvi,733p 
<br/><br/> Includes bibliographical references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-07-111608-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR