Shimp, Trence, A. <br/><br/>
Promotion management and marketing communications 
Terence A. Shimp 
 - 2nd ed. 
 - New Yark:  Harcourt Brace Jovanovich College  1990. 
 - xxi, 673p. 
<br/><br/> Includ Index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0030266432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Sales promotion <br/>Advertising<br/>Direct marketing 
<br/><br/><label>Dewey Class. No.: </label>658.82  / SHP