Perreault, William D. <br/><br/>
Essentials of marketing  a global managerial approach 
William D. Perreault and E. Jerome McCarthy 
 - 10th reprint 
 - Islamabad:  National book Foundation,  2007. 
 - xi,638p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEE