Peter, J. Paul <br/><br/>
Marketing management  : Kowledge and skills 
J. Paul Peter and James H. Donnelly Jr. 
 - 5th 
 - Boston:  McGraw-Hill,  1998. 
 -  xvi,944p. 
<br/><br/> includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256226334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEM