TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James H. Jr.
TI  - Marketing management: : Kowledge and skills
SN  - 0256226334
U1  - 658.8 
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing-Management
N1  - includes index
ER  -