Engel, James F. <br/><br/>
Promotional strategy 
James F. Engel, Hugh g. wales and Martin R. Warshaw 
 - 3rd 
 - Homewood  Richard D. Irwin  1975 
 -  650p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256016364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers-Psychology<br/>Sales Management
<br/><br/><label>Dewey Class. No.: </label>658.82  / ENP