Mason, Ralph E. <br/><br/>
Marketing practices and principles 
Ralph E. Mason, Patricia Mink Rath and Stewart Husted 
 - 5th ed. 
 - New York:  Gregg Division, McGraw-Hill,  1986. 
 -  viii, 439p. 
<br/><br/> Includes bibliographies and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0026356015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM