Luck, David Johnson. <br/><br/>
Marketing strategy and plans  : systematic marketing management 

 - Englewood Cliffs, N. J:  Prentice-Hall,  1979. 
 - xv, 474p. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0135582547 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management-U. S.-Case studdies
<br/><br/><label>Dewey Class. No.: </label>658.8  / LUM