TY  - BOOK
AU  - Luck, David Johnson.
AU  - Ferrell, O. C. (jt. auth. )
TI  - Marketing strategy and plans: : systematic marketing management
SN  - 0135582547
U1  - 658.8 
PY  - 1979///
CY  - Englewood Cliffs, N. J
PB  - Prentice-Hall
KW  - Marketing management-U. S.-Case studdies
ER  -