Engel, James F. <br/><br/>
Promotional strategy  managing the marketing communications process 
James F. Engel, Martin R. Warshaw and Thomas C. Kinnear 
 - 7th 
 - Homewood  Irwin  1991 
 -  753p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256082049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers-Psychology
<br/><br/><label>Dewey Class. No.: </label>658.82  / ENP