TY  - BOOK
AU  - Engel, James F.
AU  - Kinnear, Thomas C.
AU  - Warshaw, Martin R.
TI  - Promotional strategy: managing the marketing communications process
SN  - 0256082049
U1  - 658.82 
PY  - 1991///
CY  - Homewood
PB  - Irwin
KW  - Consumers-Psychology
N1  - Includes index
ER  -