Berkowitz, Eric N.  <br/><br/>
Marketing 
Eric N. Berkowitz [et.all] 
 - 6th ed. 
 - Boston:  McGraw-Hill,  2000. 
 -  xxxii, 736p. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0073656453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR