TY  - BOOK
AU  - Berkowitz, Eric N. 
AU  - Kerin, Roger A. (jt.auth)
AU  - Hartley, Steven W. (jt.auth)
AU  - Rudelius, Willian (jt.auth)
TI  - Marketing
SN  - 0073656453
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -