Czinkota, Michael R. <br/><br/>
Marketing best practice 
[et.all] 
 - Fort Worth:  The Dryden,  2000. 
 -  xxvii, 657p. 
<br/><br/> Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR