TY  - GEN
AU  - Czinkota, Michael R.
AU  - Dickson, Peter R. (jt.auth)
AU  - Griffin, Abbie (jt.auth)
AU  - Dunne. Patrick (jt.auth)
AU  - Griffin, Abbie (jt.auth)
TI  - Marketing best practice
SN  - 0030211093
U1  - 658.8 
PY  - 2000///
CY  - Fort Worth
PB  - The Dryden
KW  - Marketing
N1  - Includes index
ER  -