TY  - BOOK
AU  - Cundiff, Edward W.
AU  - Still, Richard R. (jt. auth.)
TI  - Fundamentals of modern marketing
U1  - 658.80072 
PY  - 1985///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing
N1  - PB
ER  -