TY  - BOOK
AU  - Cravens, David W.
AU  - Lamp, Charles W.
TI  - Strategic marketing cases and applications
SN  - 0256033714
U1  - 658.8 
PY  - 1986///
CY  - Homewood, illinois
PB  - Irwin
KW  - Marketing-Decision making
ER  -