Kotler, Philip <br/><br/>
Marketing management  \analysis, planning, implementation and control 
Philip Kotler 
 - 8th ed. 
 - London:  Prentice-Hall,  1994. 
 -  xxix, 801p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM