TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management: \analysis, planning, implementation and control
SN  - 0130980056
U1  - 658.8 
PY  - 1994///
CY  - London
PB  - Prentice-Hall
KW  - Marketing management
N1  - Includes bibliography and index
ER  -